P&G puts ad platforms like Facebook, Google on notice for fraud, harmful content, etc.

Procter & Gamble Co., one of the most important advertisers for Google and Facebook, ramped up criticism of internet platforms, saying the problems plaguing the industry aren’t getting fixed fast enough. In a speech at a recent industry conference, P&G Chief Brand Officer Marc Pritchard blasted the digital media industry for lack of transparency, fraud, privacy breaches and violent and harmful content placed next to ads. He said his company, which spends billions of dollars on marketing products every year, would move its money to services that are completely free of offensive content. “We’ve been tolerant for too long,” Pritchard said. “It’s not acceptable to have brands showing up where opioids are being offered, where illegal drugs are promoted, where abhorrent behaviour is present or where violence is seen. The apologies are heartfelt and appreciated, but that’s not good enough.” Find out more at https://www.dailymaverick.co.za/article/2019-04-12-pg-puts-ad-platforms-like-facebook-google-on-notice-2

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