Uber carried out an eye-opening experiment in behavioural science to subtly entice its independent workforce of drivers to maximise its growth. Some of its psychological tricks were pretty shady. If the drivers knew how Uber was manipulating their behaviour to grow Uber’s revenue, would they have taken part? Find out more at https://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-psychological-tricks.html
How Uber uses psychological tricks to push its drivers’ buttons
